Browsing articles in "beer festivals"
Chris Ives’s career as a chartered surveyor came to an end in 2008 thanks to the recession, which sent the UK property market into turmoil. Rather than resting on his laurels however, he saw his changing circumstances as a chance to do something different. “After lots of research I settled on brewing as my new business venture. With only limited capital I had to start small and, of course, there was the slight issue of never having brewed a pint a beer before.” Ives didn’t let such a small obstacle stand in the way of his success and he enrolled on a three-day training course. “We started brewing on a commercial scale in May 2009, won our first award in August 2009 and we haven’t looked back since. We now brew over 50,000 pints a week and supply beer in cask bottle and keg across the UK.”
Use your experience and apply it to your passion
Although Ives’ background was in property, he felt it helped. “My career in property gave me a good background in business and my enthusiasm for beer came from working as a volunteer at charity beer festivals. When the chance came to put business and hobby (drinking beer) together it seemed a great opportunity.
“Beer is the nation’s staple drink and it has been for centuries. In the US, for the last 20 years small-scale brewing has been offering innovation in beer styles, beer brewed locally and most importantly a wider choice to the drinker than we were experiencing here in the UK in the 1980s and 1990s.”
Ives thinks that it wasn’t until a tax break was introduced for smaller brewers at the end of the 1990s that independent beer could really flourish in the UK. “It’s because of this and the sterling efforts of Camra and other organisations to promote real ale (or craft beer as we like to call it) that we and the other 1,300 micro breweries in the UK can brew beers that meet the country’s new-found thirst for craft beer, offering hundreds of different beers.”
By 2014, beer had changed from a niche beverage to something once again drunk by the masses. “It has been interesting to watch the changing perception of beer as a drink and it’s something we try to promote as often as we can – why drink wine with a meal when beer is a more complex and in many cases a more complementary drink with food? I would love to see beer menus alongside wine menus in the bars and restaurants of the UK.”
The first beer to win an award was the Mary Jane (our flagship beer)
“I’ve got two favourite beers that we produce. The Mary Jane, because it’s the first beer to win an award. It gave me the confidence to really grow the business. I also love the Siberia (a Belgian style farmhouse beer brewed with Yorkshire rhubarb) because it was our first deviation from a traditional English beer and led to a complete change of emphasis for the brewery and opened the doors to export.”
Ives started exporting in 2012 and sells to the US, Canada and Scandinavia. “Our most exported beers are the more innovative beer styles that showcase the new wave of brewing creativity in the UK; of those, a chipotle chilli chocolate stout called The Mayan is the biggest hit in all three export markets.” He says a lack of confidence was his biggest barrier to taking the plunge. “Exporting is a great unknown, can be very expensive and is often very time-consuming. Knowledge is also a barrier, although we have been very lucky to have fantastic support from UKTI and other organisations.”
Trade missions opened my eyes to opportunity
For Ives, trade missions are an exciting opportunity for small businesses because they enable you to see how exporting can work firsthand. “I was extremely lucky to be taken on two trade missions by Santander bank as part of their Breakthrough programme, which enabled me to see firsthand how export could work for me and had I not had that opportunity I would probably still be sat in Ilkley wondering if it was worth the risk. It also proved to me that you cannot learn to export sat at your desk – you have to get on a plane, visit the country, meet potential partners and do the research.”
UPS and the Guardian Small Business Network will be taking ten small businesses on a trade mission to Atlanta. Chris Ives is one of the expert judges who will be deciding which businesses should go. Find out more here
Sign up to become a member of the Guardian Small Business Network here for more advice, insight and best practice direct to your inbox.
Products and people recognized for their top performance in 2014:
Charleston RiverDogs own Mike Williams won the South Atlantic Leagues Field of the Year honors for Riley Park. Mikes hard work, attention to detail and dedication keep him in contention for this award even though this field is shared with The Citadel, SOCON tournament, concerts, beer festivals and many other events.
Dog Rocks are from Down Under (Australia) and they neutralize the acid in dog urine, eliminating those yellow dead spots.
Dog Rocks rock! exclaimed Billy Dennis. I was skeptical, but they worked.
My grass doesnt have dead spots, stated Rosie Herman.
The SeaHume and 15-00-15 Combo for lawns. Used by many, praised by many (including myself). A fertilizer that is designed for this area combined with a biostimulant product that does very well with our soils.
Got troubled areas in the yard growing grass again. Grass more than tripled in thickness, said Anita Granade.
For the trifecta of green, add some Cotton Burr Compost!
Cyonara RTS is a very broad-based insecticide. It fights ants, fleas, mosquitoes, army worms, spittlebugs, scale, mites, chinch bugs, roaches and many, many more.
Controls insect problems and is easy to use, says Robert Johnson. I also get results with Repellex Mole Repellent and Cotton Burr Compost.
Happy Frog and Ocean Forest potting soils have a lot more in them than just bark and sand. The earthworm castings, humic acid, bat guano and all the other goodies keep people coming back.
Im in the process of converting all of my potted and hanging plants with Happy Frog and Ocean Forest soil mix. The neighbors compliments have me beaming, states Donna McKuhen. Donna goes on to say, The staff at Possums is very helpful! Their suggestions have given me amazing results in my vegetable and flower gardens. Cotton Burr Compost and Maxforce Magnum (for roaches) have worked well.
07-00-09 Palm, citrus fertilizer and anything else fertilizer: We have sold this fertilizer for palms and sagos for many years with great success. A commercial palm grower who moved away from this area, gives this product high accolades every time I run into her at trade shows along with many other people. This product has worked great on citrus as well. Since the nitrogen and potassium are 100 percent slow release and this fertilizer is loaded with minor nutrients, 07-00-09 will help out many types of turf or plants.
Back To Nature product line is a perennial powerhouse. Cotton Burr Compost, Flower Bed Amendment, Natures Blend, Cow Manure and Chicken Manure are often imitated but never duplicated. Theres cheap compost. Theres good compost. But theres no good, cheap compost.
If you have a product you would like to nominate, just go by a Possums and let them know.
Always read, understand and follow product label. The product label is a federal law.
Bill Lamson-Scribner can be reached during the week at Possums Landscape and Pest Control Supply. Possums has three locations: 481 Longpoint Road in Mount Pleasant (843-971-9601), 3325 Business Circle in North Charleston (843-760-2600), or 606 Dupont Road in Charleston (843-766-1511). Bring your questions to a Possums location, or visit us at www.possumsupply.com.
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“Oregon Breweries” and ”Bend Beer” Book Release
7:30 p.m. Friday, Dec. 5, Powell’s City of Books, 1005 S.W. Burnside St.;
1-3 p.m. Saturday, Dec. 6, Belmont Station, 4500 S.E. Stark St.
Only in Beervana can you meet the authors of two new beer books, then go on a short pub crawl in the Pearl District (Friday event only). Brian Yaeger’s “Oregon Breweries” is a 400-plus-page compendium of info on nearly 200 Oregon breweries and taprooms and he’ll be signing copies Friday night. He will be joined by Bend-based author and beer blogger Jon Abernathy, who is launching his new book, “Bend Beer.”
The Great Abominable Christmas Takeover
7-10 p.m. Friday, Dec. 05, TILT, 1355 NW Everett St.
Take a holiday with Santa, the Abominable Mr. Yeti, and Hopworks Founder/Brewmaster, Christian Ettinger for a canned beer takeover at TILT. They’ll have exclusive beer cozies, and Barrel Aged Motherland Russian Imperial Stout on tap for those who need something heavier than Abominable Snowman in a can. DJ MUMU will be spinning some special records until midnight.
Brewmaster Larry Sidor with some of his favorite ingredients…
2014 Banished Tough Love Release Party
5-7 p.m. Friday, Dec. 5, The Beer Mongers, 1125 S.E. Division St.
Join Crux founder and brewmaster Larry Sidor for a toast to one of the most eagerly anticipated Crux beers, bourbon barrel-aged 2014 Banished Tough Love Imperial Stout. It will be available on tap and in bottles, and Crux will tap a selection of beers, many of which never travel beyond their tasting room in Bend.
First Friday Tap Takeover
7 p.m. Friday, Dec. 5, The Sellwood Public House, 8132 S.E. 13th Ave.
The Sellwood Public House’s monthly event features the beers of Bend’s Bonetard Brewing, including Armored Fist, Bone Lite, Hop Venom, RPM, Diablo Rojo and Bonafied Pale.
The Commons Third Anniversary
2-9 p.m. Saturday, Dec. 6, The Commons Brewery, 1810 S.E. 10th Ave.
Talk about a Beervana success story: Five years ago Mike Wright brewed on a one-barrel system in his Southeast Portland garage as Beetje Brewing. In 2011 he bought a bigger system, leased commercial space and hired a crew to start The Commons Brewery. Now they’re about to move to Southeast Belmont, add a second brew house and triple their space. It’s a testament to the power of great beers, several of which have won national medals and many of which you can taste at their third anniversary party.
Massive Release Party
Noon- 9 p.m. Saturday, Dec. 6, Gigantic Brewing Co,. 5224 S.E. 26th Ave.
Gigantic Brewing releases 2013 Massive! Barleywine and a bourbon-barrel aged (20 months) version at the brewery taproom Saturday. The aptly named barleywine always features one malt boiled for at least nine hours in the direct fire kettle, resulting in toffee and caramelized sugar malt flavors and evaporation over the long boil results in higher finished alcohol – 13.5 percent.
19th annual Holiday Ale Festival
11a.m. -10 p.m. Friday, Dec. 5 and Saturday, Dec. 6; 11a.m.-5.p.m. Sunday, Dec. 7, Pioneer Courthouse Square, 701 S.W. Sixth Ave.; $35 includes required mug, 14 tickets and re-entry (with wristband and mug) all five days. 21 over only.
One of Portland’s best-loved beer festivals continues through Sunday in festive, heated, skylit tents in Pioneer Square, where you’ll find more than 48 big, bold ales designed to fend off the cold chill of a long winter night. And they’ve all been brewed or blended specifically for the fest or are rare vintages, which is why the fest has earned its reputation as perhaps finest gathering of winter beers anywhere, and why it attracts beer tourists from around the country.
Widmer Brothers and Deschutes Brewery AltBitter Launch Party
5 p.m. Monday, Dec. 8, Widmer Brothers Pub, 955 N Russell St.
Join Widmer Brothers and Deschutes Brewery for the launch of their collaboration beer, AltBitter, a unique blend of barrel-aged, imperial versions of Deschutes Bachelor Bitter and Widmer Brothers Alt. The beer is part of Widmer Brothers’ 30th Anniversary Collaboration Series. They’ll be pouring AltBitter along with Widmer Alt, an imperial version of barrel-aged Alt, Deschutes Bachelor Bitter, and the barrel-aged Bachelor Bitter.
Red Chair IPA Release Party
Monday, Dec. 8, Deschutes Brewery Portland Public House, 210 NW 11th Ave.
Celebrate the return of Deschutes Red Chair IPA with a party at the pub, including photos with Santa on the Red Chair beginning at 5 p.m.
Bourbon County for a Good Cause
5-7 p.m. Monday, Dec. 8, Belmont Station, 4500 S.E. Stark St.; $30 plus ticket fee, on sale now and available for purchase here. 21 and over only.
This limited, ticketed event is a holiday fundraiser to benefit the Oregon Food Bank and Impact NW. One ticket will get you a flight of three Goose Island Bourbon County Stout varieties: 2014, Coffee, and Barley Wine, plus a 12-ounce bottle of 2014 Bourbon County Stout to take home.
$10 from each ticket goes to the Oregon Food Bank, and they are only available for presale. No ticket sales at the door and tickets are limited. Also, from 5-7 p.m. they are hosting a toy drive for Impact NW’s Holiday Hope Drive in the covered and heated back patio. Bring a new, unwrapped toy for a kid aged 6-12 and get a raffle ticket for a chance to purchase a very limited number of bottles of Bourbon County Barley Wine. Anyone 21 and over can enter the raffle. Each unwrapped, new toy donated gets a ticket, so you can have many chances to win (and you can win more than once). You must be present to win. The drawing will be held around 7 p.m.
Firestone Walker Ugly Sweater Party
6-10 p.m. Thursday, Dec. 11., NWIPA, 6350 S.E. Foster Rd.
They’ll have Firestone Walker 18th Anniversary Ale, Sucaba Barleywine, Union, Double and Wookey Jack on tap, plus special bottle pours, giveaways and prizes for the three ugliest holiday sweaters.
– John Foyston
I love beer. I’m married to a home brewer. I’m the mom who took my kids to the Breckenridge Beer Festival (while I was pregnant, no less) and who held our 4-year-old’s birthday party at the local tap room (per his request). I’m the mom whose son has been on the New Belgium brewery tour more times than his own dad.
So when I came across this post being shared on Twitter—why kids shouldn’t be brought to brew pubs—I couldn’t help myself. I had to respond.
Yes, our kids are at the brewpub, and here’s why.
We Love Beer
This goes without saying. We didn’t suddenly stop enjoying breweries or beer festivals or craft beer simply because we became parents. We love visiting tap rooms, talking to the brew masters, smelling the deliciousness of the brewing, and well, having a life outside our home.
We Love Good Beer
One point made in that article was that parents who want beer should take their kids to restaurant breweries—places that focus on beer and food. But let’s face it. The beer at places that focus on both isn’t always the best. Typically it’s subpar. It’s fine for when you want dinner, and decide to get a beer on the side. There are exceptions (Tommyknocker in Idaho Springs, Colorado, for example) but when I want a beer—a good beer—I’m going to be looking at the local breweries, tap rooms, and smaller hole-in-the-wall places that offer snacks or small appetizers (if they offer food at all) and put most of their effort into their beer making.
We Aren’t Made of Money
Yes, we can afford a few pints or a flight, even the gas to get to the brew pub. But babysitters? Those of you who don’t have kids may not realize how absolutely, insanely expensive it is to hire someone, and to pay that on top of whatever you spend while out. Even if you have the money for a sitter, you then have to find someone you trust to watch and care for your sweet babies. Not all of us are blessed to live near family—and really, if we’re honest, how many of us actually want to live that close to our families (no offense, mom and mom-in-law). We may have friends willing to swap sitting services, but sometimes it’s just easier to take the kids with us for those few hours.
We Aren’t Crap Parents
Now, some might think we are crappy parents, because our kids are at a brewpub, but whatever. It’s not like we’re dragging our kids with us to brew pubs after 10 p.m. and subjecting them to the questionable and quite possibly vulgar antics of pub-goers. No. We’re doing what most parents do: meticulously planning our outings to fit nicely into that time between meals, naps, and bedtime. That usually leaves that sweet spot of 2 p.m. to 5 p.m., which is the dead time for most establishments.
We also use this as a chance to teach our children how to behave in situations and locations that aren’t all about them. Sure, we could limit their outings to restaurants with play places and toys in their kids’ meals. We could also never take them to museums where they have to be quiet and not touch things, or movie theaters where they need to sit still and not bother other people, or weddings, funerals, graduations, or any number of other life events where kids aren’t the center of attention. But that’s a disservice to them, and not much of a life for any of us.
It’s a Free Country (for Now, Anyway)
We don’t take our kids where they aren’t allowed—like Denver’s Brew at the Zoo—and we don’t bitch and moan about it being unfair. If the children are allowed and we want to go, we’ll probably be there—if there’s good beer. If you don’t like it and you don’t want to risk other people’s children ruining your mojo or killing your buzz or annoying you, then how about you not leave your house. I mean, I don’t particularly like being subjected to other people’s cigarette smoke when I leave home, but I don’t tell them they have to stop or stay home for my comfort.
Now, I do expect others to be considerate, and we try to be as well. If our kids start acting up, we don’t stay long, even if that means one of us taking the kids back to the car while the other downs the rest of the beer. Maybe that goes back to my last point above and earns us the title of “good parents,” which the article so graciously deems “okay” for pub attendance.
Stop Being Silly
“But don’t parents want a date night? Adult conversation? Time away from the kids?”
Of course not. Having kids ruins marriages to the point where we can’t stand each other. All these years talking to toddlers has rendered us useless in an adult conversation. Wait, you mean you don’t want to talk about going potty? And once someone has been blessed with children, they cannot bear the thought of ever being away from them… ever. When our kids aren’t with us, we find ourselves in the fetal position unsure of what to do with all the quiet.
Okay. End sarcasm.
But really. Really? These may be some of the most ridiculous questions ever posed to parents. Of course we want a date night. Of course we enjoy adult conversation and would love a bit of time away from the kids now and then. But it’s not feasible for everyone. Ideal? Sure. Possible? Not as possible as you might think.
So if we must choose between (a) not leaving the house, and (b) risking annoying you by having our kids at the brew pub, I’ll choose (b).
Sorry. Not sorry.
Photo of the Round Chapel courtesy of Fin Fahey under a Creative Commons licence.
December often stands out as the quietest month for beer festivals in London. However, a well-established annual dissenter to this trend is the Pig’s Ear Beer Cider Festival, which returns to the Grade II* listed Round Chapel in Hackney this week.
The festival is organised by CAMRA’s East London and City branch, so it should be no surprise that the vast majority of the beers will be of the cask-conditioned variety. This year the organisers have paid special attention to dark beers, with a bar dedicated to more than 50 different porters, stouts, milds and other dark beer styles. Highlights are set to include deeply-malted beers from several London breweries, such as Oatmeal Stout from Howling Hops, Truman Brewery’s long-matured London Keeper and a curious-sounding Rye Mild from the One Mile End brewery.
It’s not all about dusky ales, though. With roughly 230 cask beers available, most other real ale styles are ably represented, and more than 90 draught and bottled imported beers and 40 ciders and perries will further bolster the variety of fermented drinks available. A quick perusal of the provisional beer list (PDF) indicates many beers from London and the South East (with a particular focus on East London brewers), in line with CAMRA’s LocAle scheme.
The festival starts Tuesday and runs until Saturday, between the hours of 12pm and 11pm. A day’s entry costs £5 (or £3 for CAMRA members), to be paid on the door.
The 2014 Pig’s Ear Beer Cider Festival, 2-6 December, The Round Chapel, 1d Glenarm Road, E5 0PU. See the festival poster (PDF) for more details.
Clifton Park, NY — Light up the eight nights of Chanukah and all the holiday season with Shmaltz Brewing Company and select Chosen Bars from Coast to Coast! Each Chanukah bash will feature a very special array of Shmaltz’s current holiday releases, vintage seasonals and award-winning year round favorites.
Shmaltz Brewing Company will be entering the ring at the Brooklyn Battle Royale of Beer with Chanukah vs. Christmas events. Join us for the battle where everyone wins and gets their picture taken with Dirty Santa! The throwdown begins at Spuyten Duyvil (359 Metropolitan Ave, Williamsburg) onSunday, December 21, 2014 from 1pm – 4pm with Shmaltz Brewing Company’s Chanukah Seasonals facing off against Christmas beers from Sly Fox Brewing Company and Iron Hill Brewery. The Battle Royale continues at Prospect Bar (545 5th Avenue, South Park Slope) on Tuesday, December 23, 2014 from 8pm until last call as Shmaltz faces off against Smuttynose Brewing Co.
Check out the Shmaltz Calendar for up-to-date information on the Chosen Bars and Chanukah vs. Christmas festivities.
Craft beer aficionados and holiday partygoers will have an opportunity to experience Shmaltz’s brand new Chanukah offerings. Join our extended tribe for a holiday bash happening in a city near you:
Additional venues may be added to the line-up of Chosen Bars so stay up-to-date on shmaltzbrewing.com.
Build Your Own Beer Menorah
Get in the spirit of the Holidays with the annual “Build Your Own Beer Menorah” national Facebook competition beginning with the release of the 5th Annual He’brew Gift Pack®, which is in stores now. The Gift Pack® includes 8 standout He’brew® beers, a custom glass, Chanukah candles and a hand-painted “Build Your Own” Beer Menorah (pictured above). Candles Won’t Be The Only Thing Getting Lit this holiday season! Images of your masterpiece can be added to Shmaltz’s Facebook page for a chance to win one of four chosen prizes.
About Shmaltz Brewing Company
Ranked in 2013 as one of the “Top 100 Brewers in the World” by RateBeer.com, Shmaltz won 9 Gold and 5 Silver Medals in the World Beer Championships in 2012. A recipient of the “Distinguished Business Award” by the Brooklyn Chamber of Commerce, Shmaltz was also included in the “Top 50 Fastest Growing Bay Area Companies” by San Francisco Business Times.
Founder and owner Jeremy Cowan established the company in San Francisco in 1996 with the first 100 cases of He’brew Beer® hand bottled and delivered throughout the Bay Area in his Grandmother’s Volvo. He’brew® now sells across 37 states, through 40 wholesalers and nearly 5,000 retailers. In 2007, Shmaltz released a new line of craft brewed lagers under the Coney Island® banner. The Coney Island brand was recently acquired by Alchemy and Science, a craft beer incubator, owned by Boston Beer (Sam Adams).
After 17 years of being an outspoken cheerleader for contract brewing, Shmaltz recently broke with tradition and opened its own New York State production brewery in Clifton Park, NY, 10 minutes north of Albany’s capital district. Shmaltz’s new home boasts a 50-barrel brewhouse with 20,000 barrels of annual capacity. The new brewery packages 12 and 22 ounce bottles and kegs of their diverse core and seasonal favorites, and hosts fans and beer tourists in their new tasting room for tours, barrel-aged previews, and special releases.
In 2010/11, Cowan published his small business memoir, Craft Beer Bar Mitzvah: How It Took 13 Years, Extreme Jewish Brewing, and Circus Sideshow Freaks to Make Shmaltz Brewing Company an International Success. A free sampling of Chapter One and suggested beer pairings, can be viewed at www.craftbeerbarmitzvah.com. In 2012, Cowan spearheaded the creation of the non-profit New York City Brewers Guild (which manages NYC Beer Week) and served as its Founding President.
Cowan also has presented at the 2013 Craft Brewers Conference, as well as previous Great American Beer Festivals, BevNet’s Brewbound conference, Beer Advocate’s Extreme Beer Festival, the Atlanta and the St. Louis Jewish Book Fairs, and the San Francisco and New York Jewish Museums.
Shmaltz Brewing beers have appeared in such distinguished media outlets as The New York Times, CNN Headline News, Beer Advocate Magazine, NPR’s “Weekend Edition,” Fox Business News, Men’s Health, San Francisco Chronicle, The Jerusalem Report, New York Jewish Week, and Washington Post.
You’ve battled through Black Friday, survived Cyber Monday and (hopefully) graciously donated to Giving Tuesday. Think you can handle Hangover Sunday? That’s what’s on the agenda if you’re attending both of the beer festivals coming to Orlando this weekend.
On Friday, Dec. 5, the Holiday Brew Fest returns to Heritage Square. It’s a high-ticket event, but with four hours of free beer samples, more than worth the visit. Both mainstream (Corona, Yuengling) and craft (Big Storm, Terrapin) brewers will be respresented, so both power drinkers and discriminating tasters will get their fill. Local restaurants will also offer free light bites, crucial in this kind of setting. 6-10 p.m. Friday, Dec. 5 at Heritage Square, 65 E. Central Blvd., Orlando. $30 advance, $35 at the door. Details and tickets: floridabeerfestivals.com.
On Saturday, Dec. 6, craft brewers take a bigger spotlight at the Florida Craft Beer Festival. If you haven’t been to the UCF World of Beer, this would be prime time as 15 local breweries offer samples of more than 50 beers. Brewmasters from Barley Mow, Funky Buddha and Cigar City will be on hand to satisfy any questions about the brewing process you might have. Or you can just let those brain cells die peacefully to a live rock soundtrack by the Jonnie Morgan Band. 1-5 p.m. Saturday, Dec. 6 at World of Beer, 3402 Technological Ave., Orlando. $50 regular admission, $65 VIP. Details: worldofbeer.com/locations/ucf-area or 321-235-9741.
Copyright © 2014, Orlando Sentinel
Ugandans love making merry, but there are extents one would not expect them to go to.
When someone advertised the first Kampala beer festival back in August, there was enough reason to doubt it would work. Beer festivals are synonymous with western fetes such as Münich’s Oktoberfest. Paying Shs10,000 to meet the brewers than enjoy the beer was quite dodgy; like seriously, in some bars, that translates to four bottles.
The organizers did not help matters when they cancelled the event originally meant to happen on October 25, postponing it to November 29. The event scheduled to start at 10am had no signs of kicking off by midday; it was raining, the Uganda Museum grounds were wet and it seemed like revelers, organizers and the brewers had connived to make a no-show.
Hours later, though, when the sun came out, so did people, especially tourists and expatriates who arrived in droves. What killed the vibe, though, was the fact that much as it was billed as a beer festival, it simply turned out to be another trade show. There were just beer bottles on display and to make matters worse, none of them was free.
Who pays Shs10, 000 to access some space and buy beer, when one can cut out the middleman by directly entering a bar?
Besides the Heineken and Skol tents, where samples were on offer, all the beer at the festival was for sale. The whole theory of Kampalans drowning in booze was a myth if one entered the Museum grounds broke. According to Max Adii, the creative Director, Bored Digital, the festival organizers, the do was meant to celebrate different beer brands on the market.
“It is a chance for people to interact with their brewers, get to understand the process,” he said.
He said next year they want to make the festival bigger with more international brewers on board. The festival continued until midnight with revellers enjoying discounts, winning beer goodies and DJ Aludah’s video mixes.
Snapchat recently integrated advertisements into its Our Story
feature for the American Music Awards. Interspersed with content
provided by celebrities and music fans were behind-the-scenes
looks at the production of the awards show sponsored by Samsung
This is a big step forward from its first advertisement, which
pushed a movie trailer to users’ story feeds, and Snapchatters
could elect to view it or let it expire. By integrating the ads
with content users actually want to see, Snapchat is taking a big
step forward with its ad efficacy.
Snapchat, in fact, has the potential to become the place for
big brands to monetize big television events instead of using
A natural fit for video ads
Snapchat, for those who don’t know much about it, is an image and
video sharing platform, and the Our Story feature, which collects
Snaps from big events using geo-tagging, is almost entirely
video. So, while Twitter and
try to push videos into their platforms and attract advertisers
to use videos, Snapchat can come to advertisers and tell them,
“Everybody already watches videos on our platform.”
Both Facebook and Twitter are making the push into video
advertisements in an effort to increase average ad prices.
Facebook added autoplay videos to users’ Newsfeeds earlier this
year, and is slowly rolling out video ads with high minimum ad
spends. Twitter added one-click video plays with image previews
this year, as well, and is working with partners like the NBA to
increase the amount of video on the platform.
Twitter also announced at its recent analyst day that it will
have a bigger emphasis on video going forward. It will add the
capability of capturing real-time video and editing it in the
Twitter app. The company expects this feature to increase the
amount of video content on the platform, which will make video
advertisements seem more natural.
Snapchat still has work to do in working with advertisers. Its
first two ad campaigns — Samsung with the AMAs and the
movie trailer — both failed to capture the feeling of a typical
Snapchat. In other words, they were too professional.
Nonetheless, the potential for native video ad campaigns is
highest on Snapchat among the three social networks mentioned
Twitter is giving Snapchat the monetization game
Snapchat is becoming more like Twitter with each new feature it
adds. While the company initially rolled out a product that
couldn’t be more different from Twitter with its private sharing
— compared to the extreme publicity of tweeting — the two have
converged at Our Story and curated timelines.
In September, Twitter CFO Anthony Noto mentioned that he
thinks curated timelines could drive more ad revenue than users’
home timelines. He made the comparison that curated timelines
were like advertising on ESPN versus ABC. Clearly, there’s a more
targeted audience on ESPN.
Snapchat is already compiling Our Stories for all sorts of
events with diverse audiences: music festivals, college football
games, award shows, and beer festivals. All of these events
attract specific demographics that are easy to target with
advertising even without additional data on the users.
This is exactly part of Twitter’s strategy with curated
timelines and logged-out visitors. That’s why the company plans
to introduced hundreds more curated timelines over the next year
for events all over the world.
What does this mean for Twitter investors
Part of Twitter’s strategy is to “connect people to their world.”
As Snapchat expands its network and feature set, it’s starting to
accomplish the same goal, and offers an attractive platform for
advertisers looking to use video instead of typical display
Twitter’s network is still bigger than Snapchat’s, but some of
the most popular content on the platform is based around live
sports and awards shows, which is something Snapchat is getting
very good at and will start competing with Twitter for ad
dollars. Still, as ad spending shifts from television to digital,
both companies have room to grow.
Twitter is still the go-to destination for news and
information, but for big television events, it’s got some
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America on Tap will produce 80 beer festivals in the U.S. in 2015, including 13 in New York state.
Reporter- Albany Business Review
Organizers behind Saratoga Beer Week and Troy on Tap Beer Festival, two local beer festivals that have drawn thousands of attendees, will organize 80 beer festivals across the U.S. next year.
Townsqaure Media, a Connecticut-based media company, is producing the America on Tap series, an expansion of beer festivals that began in the Albany, New York area in 2010.
A.J. Bodden and Garth Ellms hosted their first beer festival in the summer of 2010 as a side project. Saratoga Festivals morphed into a full-time business and the company expanded to produce more beer-centric events in the region. The pair sold their company to Townsquare Media in 2013 and organized 15 festivals that year.
“Without a company like Townsquare Media, there’s no way for someone based in Saratoga Springs, New York, to scale like we have,” says Bodden, now executive producer of America on Tap, the brand for the beer festivals that will quick off in 2015.
Townsquare Media (NYSE: TSQ) a Greenwich, Connecticut-based media company owns five radio stations in the Albany area, including 107.7 FM, 103.9 FM, 105.7 FM, 104.5 FM and 99.1 FM. Townsquare is the third largest owner of radio stations in the U.S.
Attendees pay between $30 and $75 for a ticket to sample local beers. Craft brewers do not have to pay an entrance fee to be at the event and Bodden’s team provides the promotional materials for the breweries.
The majority of the beer festivals will be located in cities where Townsquare Media owns radio stations to streamline event promotion. Cities with major league football teams or capital cities with a well-educated workforce attract interest in beer festivals, Bodden says.
Megan reports breaking news and covers education.