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Created: 02/13/2014 12:34 PM WHEC.com
Who says you have to wait for summer for the food truck rodeo? The Rochester Public Market is hosting Sno-Deo on Sunday.
Several of Rochester Food Truck Alliance member trucks will be serving up their specialties from 1:00 p.m. to 5:00 p.m. at the public market. Two of the trucks participating are Wrap on Wheels and Roc City Sammich. There will also be craft beer from Rohrbach Brewing Company. There will also be family-friend activities.
For more information, click here.
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By Tracey Taylor
BERKELEYSIDE: After the city put a stop to a hugely popular Off The Grid in one part of Berkeley just over a year ago, the food truck market is back. This time, rather than being in the heart of Gourmet Ghetto, whose brick-and-mortar restaurants objected to the competition from the market, the trucks will take up residence in the parking lot of the North Berkeley BART station.
The market will feature 10 or more trucks every week, will be open for dinner on Sundays, from 5:00-9:00 p.m.
It will be the second weekly food truck gathering for Berkeley. Off the Grid is also on the south side of the Cal campus, at Telegraph Avenue and Haste Street, on Mondays from 5-8 p.m.
Trucks at the Feb. 9 launch will include Koja Kitchen (which recently opened a brick-and-mortar spot on Telegraph Avenue); Kasa India; sliders and fry vendor WhipOut!; Liba Falafel (which is slated to open a restaurant in Uptown Oakland this summer); burrito makers Burr-Eatery; and Lexie’s Frozen Custard.
Berkeleyside is an award-winning, independently owned news website based in Berkeley, Calif., that shares content with partner organization sfgate.com. Click here to subscribe to Berkeleyside’s free Daily Briefing.
Happy hump day, food truck followers! Most vendors are keeping out of the cold today, but a few are braving the streets. Don’t forget about the brick-and-mortar locations of your favorite trucks, including DC Empanadas, TaKorean, Seoul Food, and Curbside Cupcakes, among others.
Twenty years ago, a cluster of trucks selling food out their windows would be considered a nuisance. Today, it’s a hotspot.
Food truck parks like The Truck Yard in Dallas and the Fort Worth Food Park attract people from across the region. Now, Plano wants to get in the game.
At its meeting Monday, the Plano City Council will consider amending its zoning ordinance to allow the parks within city limits. Right now, “mobile food establishments” are effectively banned from having a permanent presence in the city.
That’s because the trucks are currently regulated under the rules for “itinerant vendors,” meaning they can only operate up to 45 days per year in the city. The proposed change would allow them to sell food year-round.
Many cities across the state have imposed similar changes in recent years. The 45-day limit was written in most cities when the idea of a food truck conjured images of filthy “roach coaches.” Now that the trucks have become more gourmet, the rule changes have been popular among residents.
The City Council instructed staff to consider revising its rules in October 2012. At the time, city officials suggested that the change might be unpopular with some existing restaurant owners, who wouldn’t want the new competition. But there was no opposition raised at a public hearing on the matter during a December meeting of the Planning and Zoning Commission.
The commission voted unanimously in favor of the change.
Another public hearing will be held before the City Council votes Monday night. The meeting is scheduled to begin at 7 p.m. at City Hall, 1520 K Avenue.
A new food truck fashioned as a farmers market on wheels with grab-and-go items will make its debut at Saturdays Farm-to-Fork Festival. Sacatomatoes, the latest venture from the team behind the Wicked Wich truck and Broderick Roadhouse, is still fine-tuning the menu but were told itll be a mix of healthy, locally sourced foods and bags of farm-fresh ingredients.
We want to give people the option of buying a bag of fresh plums during their lunch break, said Matt Chong, one of the partners behind Sacatomatoes. In getting together and working with farmers for the Farm-to-Fork (festival), theres a huge potential for taking this idea on the road. A lot of the time the idea of eating farm fresh ingredients is limited to fine dining. We thought a food truck would be a great vehicle to deliver that kind of eating.
Chong said the Sacatomatoes truck will focus mainly on special events, but seeks to service lunch needs as well. Expect the menu and its offerings to change regularly, and its initial items will be announced soon.
Youre going to see fun things that havent made their way to the trucks out here, said Chong. Were not going to be dedicated to one style of dining. Its really about the ingredients.
Many food lorry owners skip out on a good eventuality that a Internet provides for their mobile food business by creation dear blunders with their web sites. Let’s take a demeanour during 10 common mistakes frequently encountered during food lorry web sites.
Hide and Seek
For some different reason, there are food lorry sites that censor their hit information. This unequivocally is doctrine series one when building your website. Have your hit information in really easy places to find. You should also have a special “Contact Us” page with some-more sum including catering, hours and other impending information. Hide and find is a fun diversion when we are a kid, though not on a website.
What’s on a Menu
Your menu is a series one thing that business demeanour for during a food lorry web site. Are we holding full advantage of posting your menu online? Prices should be enclosed and there should be a printable chronicle of a menu accessible as well, maybe in a PDF format. Exceed your web site customer’s expectations by posting a many effective menu display possible.
Lack of Photography
Nothing else can promulgate a code picture of your food lorry improved on your site than peculiarity photography. There is no reason for your web site not to have a accumulation of pleasing four-color photographs generally given there are no genuine distance constraints with a website like there are in normal advertising. Photos of your food, your truck, as good as your people can make a vital impact.
Who Works in Your Food Truck?
Time and again, we confront food lorry sites with no justification that any genuine people work there. This is extraordinary to me since your people are your mobile food business. Show them off – since this is an eventuality to compute yourself from a other trucks that make your lorry special. Who’s in a kitchen, a use window, and who are a owners. Include cinema and bios of as many people as possible.
You’ve got to consider of your website many like your business telephone. Your idea might be to answer each call within dual rings. Likewise, your idea should be to answer each email exploration that comes from your site within 24 hours (or sooner). Emails, like phone calls are business leads, and business holding a time to email are critical about contacting your food truck. Respect this and take advantage of prompt follow-up to win business.
No Email Communication
If your food lorry is not regulating email to promulgate with customers, afterwards we are blank out on a large eventuality to foster your business and build a constant patron base. At minimum, we should have a form on your site for business to pointer adult for a newsletter or eventuality information. Follow adult with regular, timely emails to your list. This is maybe where many food trucks stumble, nonetheless this is precisely where a many eventuality exists. Contacting your business on a unchanging basement with information that they have requested is one of a smartest offered moves that we can make.
Happy Mother’s Day
This might be a large eventuality for your food lorry with a special menu, song and maybe even flowers. we don’t wish to review about it in Sep though! Your Events or What’s New page needs to be uninformed and relevant. This area of your site should be a apparatus to actively foster your food lorry and expostulate business in, and carrying aged information here is a web site sin.
Design and Brand Disconnect
Upscale food, though low scale graphics and site design. It happens all a time on a web. Your cousin’s crony could build your web site 10 years ago, though not today. Your web site is an prolongation of your brand. In elementary terms, make certain that your web site creates a scold expectancy of a dining experience.
Not For Sale
Your food truck’s web site should sell for we 24/7 with no breaks. Many mobile food business sites make a mistake of only being a calm site – i.e. name, menu, phone number. The best web sites demeanour during their Internet module as an integrated offered and sales tool. They do things like take sell merchandise, assistance book catering, and foster present cards. Is your site offered for you? If not, afterwards you’ve got some work to do.
Throwing a large splendid orange “Now Hiring” pointer in your truck’s use window can be a bit run-down for sure. Having an Employment Opportunities territory on your website is not run-down in a least. Take advantage of your website to widespread a word about what a superb place your lorry is to work by posting open positions with minute pursuit descriptions. Build an online pursuit focus form, and embody information of how impending employees can best contention their information.
If we are looking for strategies to incrementally boost your business, afterwards take a good demeanour during your web site to safeguard that we are not committing any of these web site sins. These 10 mistakes are all simply avoidable and contingency be reconciled in sequence for a food lorry to successfully constraint business from the Internet efforts.
- Maintaining a Website for Your Food Truck
- What Does Your Food Truck Website Do? – Part 1
- Get Increased Traffic to Your Food Truck Website
- Avoid Food Truck Partnership Mistakes
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RAPID CITY — A Black Hills-based buffalo meat retailer will appear on a Food Network show on Sunday.
Wild Idea Buffalo, which sells grass-fed meat, will compete in “The Great Food Truck Race” show when the show rolls into the ranch outside of Rapid City.
Food truck teams will compete to see which can create buffalo meals and then sell the most items in town from their trucks. Results from the competition, along with other stops during the show, will determine the wining food truck.
The prize is $50,000.
Photo by file photo, Treasure Coast Newspapers // Buy this photo
The St. Lucie County and Martin County event organizers have exciting news for their fans.
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The third annual Columbus Food Truck Festival kicked off at noon at Columbus Commons, and hungry patrons wasted no time getting in line. Over 40 trucks are participating in this year’s event, serving everything from bulgogi cheesesteak sandwiches to authentic Mexican tacos to pizza by the slice.
The festival runs through 10pm and continues tomorrow (Saturday) from noon to 10pm. Check out the photos below for a preview of what you can find this weekend.
More information can be found online at www.columbusfoodtruckfest.com.
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